FOCUS: The Homepage

Your homepage is the welcome mat to your entire church—and if it's confusing, cluttered, or internally focused, visitors may never return. This week, you’ll learn how to design a homepage that is clean, inviting, and answers the #1 question your visitor is asking: “Is this a place where I belong?”

Key Takeaways:

• Understand the "5-Second Test" and what your homepage must communicate quickly

• Identify the core actions you want first-time visitors to take

• Craft messaging that reflects your heart and engages newcomers instantly

FOCUS: Plan Your Visit / Join Us

Studies show that the Plan Your Visit page is the most clicked-on link from a church homepage. It’s your chance to take someone from curious to committed by removing fear and clarifying expectations. This week, we’ll walk through what to include (and what to leave out) to turn clicks into visits.

Key Takeaways:

• Write welcoming, first-time-guest-focused content that answers real questions

• Build trust through visuals, FAQs, and easy-to-use forms

• Guide visitors to take a simple next step with clarity and hospitality

FOCUS: Events, Kids & Students

Your ministries tell your story. Whether it’s a parent exploring your Kids page or a student looking for belonging, each subpage is a chance to demonstrate your church’s heartbeat. This week, we’ll help you simplify, prioritize, and energize your ministry pages so they connect with real people where they are at.

Key Takeaways:

• Structure your Kids and Students pages to reflect safety, fun, and next steps

• Build an Events page that serves both insiders and guests

• Use story-driven content and calls to action to bring each ministry to life

FOCUS: SEO, Keywords & Website Maintenance

A beautiful website doesn’t matter if no one can find it. This final week is all about strategy: search engine optimization, keywords, and ongoing maintenance. You’ll walk away with a simple rhythm for content updates, tech checks, and tools that keep your site visible, working, and welcoming all year long.

Key Takeaways:

• Learn the basics of SEO and how you can use keywords to reach your city

• Create a monthly or quarterly rhythm for updates, checks, and metrics

• Ensure your site stays fast, secure, and aligned with your mission

• Get a personalized 30-minute Zoom session where we will walk through your site, provide actionable feedback, and answer strategic questions based on your context. (One-on-ones will be scheduled to best fit your schedule. Your coach will reach out to set up.)

• Homepage, Plan Your Visit & Events Page layout blueprint customized for your church.

• Another 30-minute Zoom session after you have implemented your changes, for a final review of the visuals and SEO. (One-on-ones will be scheduled to best fit your schedule. Your coach will reach out to set up.)