Church Marketing & Communications Blog
Built for leaders who want to grow with confidence.
Story & Stone helps churches and faith-driven organizations
clarify their vision, strengthen their systems,
and communicate with purpose.
Your Church’s Voice: Why It Matters and How to Create It
Most churches don’t have a defined voice.
Instead, they have:
a pastor who writes one way
a volunteer who posts another way
a staff member who emails in their personal tone
a website that sounds nothing like any of the above
The result?
Inconsistency.
Different voices, tones, word choices, and messages that confuse people. Your church’s voice is part of your identity.
When it shifts depending on who’s posting, your message loses clarity and your church loses connection.
The Weekly Rhythm That Stops Last-Minute Communication FOREVER!
Most churches communicate reactively.
A need comes in → a request gets made → you scramble to make it happen. By Thursday or Friday, your email still isn’t ready and the Sunday slides are waiting.
Why Most Churches Struggle with Communication (And Why It’s Not Your Staff’s Fault)
If your church’s communication feels like a weekly scramble, you’re not alone. Most churches are working incredibly hard — posting, emailing, updating websites, making graphics — yet communication still feels disjointed. The reason is simple:
Church Social Media Content Calendar: How to Plan a Month of Posts in 1 Hour
Church Social Media Content Calendar: How to Plan a Month of Posts in 1 Hour
Church Christmas Social Media Content Ideas: 10+ Posts That Actually Get Engagement
12 proven Christmas social media post ideas for churches that build community and drive real engagement. Includes examples, strategy, and free resources.
Church Social Media Templates vs. Custom Design in 2026: What Works
Should churches use templates or custom design for social media? Compare costs, time, and strategy to find what actually works for engaging your community.
Why Your Church Communication Feels So Hard (and How to Fix It)
Discover how to fix church communication chaos with The Church Comms Clarity Kit. A free workbook for simplifying and systemizing your weekly ministry messaging.
How to Reset Your Church Communication Strategy This Fall
How to Reset Your Church Communication Strategy This Fall: Fall is the perfect time for churches to reset communication. Here are 5 proven steps to simplify systems, refresh messaging, and engage your congregation.
Outsourcing Your Church Creative Ministry: Why, When, and How!
Discover how outsourcing your church’s creative ministry can boost quality, save time, and reduce costs. This in-depth guide explores why churches are turning to external partners for media, design, and communications—and how to do it right. Learn practical tips, see real-life examples, and find trusted resources to elevate your church’s creative impact without burning out your team.