Platforms, People & the Power of Timeliness

We’ll kick things off by exploring the foundational tools of church email marketing. What platform should your church use—Mailchimp, ConvertKit, Planning Center, or something else? We’ll compare options, discuss what matters most (pricing, features, and integrations), and help you choose what fits your needs.

Then we’ll talk about email lists—who’s on them, who should be, and how to ethically and effectively grow them. We’ll also learn how to clean up your list so your emails don’t land in spam folders or bounce into the void.

And yes, timing matters: we’ll look at recent data on the best days and times to send church emails to boost open rates and engagement.

What to Say, How to Say It, and Who Should Help

Now that your list is strong, it’s time to focus on content. What should your church actually be sending? We’ll break down the balance between inspiration and information, and how to create emails people actually want to open.

From writing subject lines that get clicks to formatting emails for mobile readers, we’ll explore what makes content visually compelling and contextually relevant.

You’ll also learn how to involve your staff and volunteers in the content creation process—because email marketing is not a one-person job, it’s a ministry-wide opportunity.

Building a Weekly + Monthly Email Rhythm

A great strategy beats a last-minute scramble every time. This week is all about creating a sustainable plan. Together, we’ll map out your church’s weekly and monthly email rhythms—from event details and reminders to devotionals and weekend follow-ups.

You’ll learn how to create systems to consistently gather content from ministry leaders, automate recurring emails, and build an internal process that sets your communications team up for success.

Be ready to GET IN THE ACTION this week, as all will be involved in our Email Marketing Brainstorm session.

ItSubject Lines, Segments, and Smarter Sending

We’ll wrap up the masterclass with a focus on optimization. How do you know what’s working? What metrics should you track—and what do they actually mean for your ministry? We’ll teach you how to interpret open rates, click-throughs, and unsubscribes with a ministry mindset.

We’ll also dive into how and when to use AI tools to speed up creation—without losing your church’s unique voice. And yes, sometimes "old-school" wins: we’ll talk about when simplicity outperforms sophistication.

Be ready to SHOW & TELL this week. We will finish off our masterclass with each of you showcasing your updated and ready to engage email master templates. Constructive feedback is always welcome as we grow together.

• 5 plug-and-play Email Templates, customized and built just for your church!

• A one-on-one session with your session host to help you implement your new email strategy and templates.