Church Marketing & Communications Blog
Built for leaders who want to grow their Church Communications with confidence.
Story & Stone helps churches and faith-driven organizations
clarify their vision, strengthen their systems,
and communicate with purpose.
What Should Be in a Church Email? A Practical Checklist
Most church emails fail because they focus only on announcements instead of creating connection and value. This practical guide explains what should be included in every church email — including clear purpose, personal storytelling, strategic calls to action, pictures, videos, and exclusive content — while also showing churches what to leave out. Learn how to write church emails that increase engagement, build trust, and give people a reason to open and read your emails every week.
How to Write Church Emails People Actually Want to Read
Discover how to transform your church emails from ignored announcements to valuable resources. Practical tips for creating emails your congregation will actually read and engage with. This guide explains how churches can improve email engagement by creating exclusive content, balancing announcements with storytelling, and providing valuable insights people cannot get anywhere else. Learn practical church email strategies that increase open rates, strengthen congregation connection, and transform weekly emails into something people genuinely look forward to reading.
Why Aren’t Your Church Emails Getting Opened?
Discover how storytelling can make your church emails more engaging. Learn practical ways to craft emails that connect with your congregation. This guide explains how churches can use storytelling, testimonies, biblical narratives, and community stories to create more engaging email communication that improves open rates, increases engagement, and helps congregations feel connected to the church's mission and community. Learn practical strategies for writing church emails that people actually remember and respond to.
The Ultimate Guide to First-Time Guest Emails for Churches
Learn how to write first-time guest emails that actually welcome people instead of overwhelming them. Use this 5-email sequence to build trust and encourage returns.
What Should Your Church Event Follow-Up Email Say?
Learn how to write church event follow-up emails that build trust, strengthen relationships, and help families stay connected after community events. Discover practical follow-up strategies, resource-first email examples, and ways to turn event guests into long-term connections.
How to Turn Your Pastor’s Sermon into Social Media Content That Actually Engages
How Often Should a Church Post on Social Media?
You don't need to post every day to grow your church's social media. Learn how to find the right posting frequency for your church, audit what's actually working, and start posting with intention instead of obligation.
Which Social Media Platforms Should Your Church Be On in 2026?
Discover the best social media platforms for churches in 2026. Learn how to choose based on demographics, time investment, and impact. Includes a free downloadable template to streamline your strategy.
