Church Marketing & Communications Blog
Built for leaders who want to grow their Church Communications with confidence.
Story & Stone helps churches and faith-driven organizations
clarify their vision, strengthen their systems,
and communicate with purpose.
What Should Your Church Event Follow-Up Email Say?
Learn how to write church event follow-up emails that build trust, strengthen relationships, and help families stay connected after community events. Discover practical follow-up strategies, resource-first email examples, and ways to turn event guests into long-term connections.
How to Turn Your Pastor’s Sermon into Social Media Content That Actually Engages
How Often Should a Church Post on Social Media?
You don't need to post every day to grow your church's social media. Learn how to find the right posting frequency for your church, audit what's actually working, and start posting with intention instead of obligation.
Which Social Media Platforms Should Your Church Be On in 2026?
Discover the best social media platforms for churches in 2026. Learn how to choose based on demographics, time investment, and impact. Includes a free downloadable template to streamline your strategy.
How to Create a Church Social Media Strategy in 2026: A Step-by-Step Guide
How to Create a Church Social Media Strategy in 2026:
A Step-by-Step Guide
Church social media strategy for 2026: Reach the 95% who don't attend your church. Learn content pillars, platform selection, and sustainable systems that work.
Church Social Media Content Calendar: How to Plan a Month of Posts in 1 Hour
Church Social Media Content Calendar: How to Plan a Month of Posts in 1 Hour
Plan your church's monthly social media content in 1 hour using content pillars, cultural themes, and audience targeting. Includes free downloadable content calendar.
7 Church Social Media Mistakes That Are Costing You Engagement (And How to Fix Them)
7 Church Social Media Mistakes That Are Costing You Engagement
(And How to Fix Them)
Your Church’s Voice: Why It Matters and How to Create It
Most churches don’t have a defined voice.
Instead, they have:
a pastor who writes one way
a volunteer who posts another way
a staff member who emails in their personal tone
a website that sounds nothing like any of the above
The result?
Inconsistency.
Different voices, tones, word choices, and messages that confuse people. Your church’s voice is part of your identity.
When it shifts depending on who’s posting, your message loses clarity and your church loses connection.
The Weekly Rhythm That Stops Last-Minute Communication FOREVER!
Most churches communicate reactively.
A need comes in → a request gets made → you scramble to make it happen. By Thursday or Friday, your email still isn’t ready and the Sunday slides are waiting.