Church Marketing & Communications Blog
Built for leaders who want to grow with confidence.
Story & Stone helps churches and faith-driven organizations
clarify their vision, strengthen their systems,
and communicate with purpose.
Your Church’s Voice: Why It Matters and How to Create It
Most churches don’t have a defined voice.
Instead, they have:
a pastor who writes one way
a volunteer who posts another way
a staff member who emails in their personal tone
a website that sounds nothing like any of the above
The result?
Inconsistency.
Different voices, tones, word choices, and messages that confuse people. Your church’s voice is part of your identity.
When it shifts depending on who’s posting, your message loses clarity and your church loses connection.
How to Reset Your Church Communication Strategy This Fall
How to Reset Your Church Communication Strategy This Fall: Fall is the perfect time for churches to reset communication. Here are 5 proven steps to simplify systems, refresh messaging, and engage your congregation.