Church Marketing & Communications Blog
Built for leaders who want to grow their Church Communications with confidence.
Story & Stone helps churches and faith-driven organizations
clarify their vision, strengthen their systems,
and communicate with purpose.
How to Re-Engage Inactive Church Email Subscribers
This article explains how churches can re-engage inactive email subscribers through personalized communication, re-engagement sequences, better subject lines, audience segmentation, and value-driven content. It covers why church email subscribers become inactive, how to reconnect without guilt-based messaging, and how churches can improve email engagement, deliverability, and long-term audience connection through strategic church email marketing.
How to A/B Test Your Church Emails for Better Results
Discover how churches can use A/B testing to improve email performance, increase engagement, and better connect with their congregation. This guide explains what to test, how to measure results, and practical ways to optimize church email communication using subject lines, send times, CTAs, and audience behavior insights.
How to Write Church Emails People Actually Want to Read
Discover how to transform your church emails from ignored announcements to valuable resources. Practical tips for creating emails your congregation will actually read and engage with. This guide explains how churches can improve email engagement by creating exclusive content, balancing announcements with storytelling, and providing valuable insights people cannot get anywhere else. Learn practical church email strategies that increase open rates, strengthen congregation connection, and transform weekly emails into something people genuinely look forward to reading.
Why Aren’t Your Church Emails Getting Opened?
Discover how storytelling can make your church emails more engaging. Learn practical ways to craft emails that connect with your congregation. This guide explains how churches can use storytelling, testimonies, biblical narratives, and community stories to create more engaging email communication that improves open rates, increases engagement, and helps congregations feel connected to the church's mission and community. Learn practical strategies for writing church emails that people actually remember and respond to.
Your Church’s Voice: Why It Matters and How to Create It
Most churches don’t have a defined voice.
Instead, they have:
a pastor who writes one way
a volunteer who posts another way
a staff member who emails in their personal tone
a website that sounds nothing like any of the above
The result?
Inconsistency.
Different voices, tones, word choices, and messages that confuse people. Your church’s voice is part of your identity.
When it shifts depending on who’s posting, your message loses clarity and your church loses connection.
How to Reset Your Church Communication Strategy This Fall
How to Reset Your Church Communication Strategy This Fall: Fall is the perfect time for churches to reset communication. Here are 5 proven steps to simplify systems, refresh messaging, and engage your congregation.