Church Marketing & Communications Blog
Built for leaders who want to grow with confidence.
Story & Stone helps churches and faith-driven organizations
clarify their vision, strengthen their systems,
and communicate with purpose.
Your Church’s Voice: Why It Matters and How to Create It
Most churches don’t have a defined voice.
Instead, they have:
a pastor who writes one way
a volunteer who posts another way
a staff member who emails in their personal tone
a website that sounds nothing like any of the above
The result?
Inconsistency.
Different voices, tones, word choices, and messages that confuse people. Your church’s voice is part of your identity.
When it shifts depending on who’s posting, your message loses clarity and your church loses connection.
The Weekly Rhythm That Stops Last-Minute Communication FOREVER!
Most churches communicate reactively.
A need comes in → a request gets made → you scramble to make it happen. By Thursday or Friday, your email still isn’t ready and the Sunday slides are waiting.
Why Most Churches Struggle with Communication (And Why It’s Not Your Staff’s Fault)
If your church’s communication feels like a weekly scramble, you’re not alone. Most churches are working incredibly hard — posting, emailing, updating websites, making graphics — yet communication still feels disjointed. The reason is simple:
Why Your Church Communication Feels So Hard (and How to Fix It)
Discover how to fix church communication chaos with The Church Comms Clarity Kit. A free workbook for simplifying and systemizing your weekly ministry messaging.