Church Marketing & Communications Blog
Built for leaders who want to grow their Church Communications with confidence.
Story & Stone helps churches and faith-driven organizations
clarify their vision, strengthen their systems,
and communicate with purpose.
How to Automate Your Church’s Follow-Up Emails
Learn how churches can automate follow-up emails without losing the personal connection people need. This practical guide walks through building simple email workflows for first-time guests, volunteers, event registrations, prayer requests, and ongoing engagement. Discover how to create automated church communication systems that save time, improve consistency, increase guest retention, and help people move from visitors to fully connected members of your church community. Perfect for pastors, church communicators, and ministry leaders looking to simplify follow-up while creating a more intentional and welcoming experience.
How to Re-Engage Inactive Church Email Subscribers
This article explains how churches can re-engage inactive email subscribers through personalized communication, re-engagement sequences, better subject lines, audience segmentation, and value-driven content. It covers why church email subscribers become inactive, how to reconnect without guilt-based messaging, and how churches can improve email engagement, deliverability, and long-term audience connection through strategic church email marketing.
How to A/B Test Your Church Emails for Better Results
Discover how churches can use A/B testing to improve email performance, increase engagement, and better connect with their congregation. This guide explains what to test, how to measure results, and practical ways to optimize church email communication using subject lines, send times, CTAs, and audience behavior insights.
How to Use Storytelling to Connect with Your Church Email List
How can churches use storytelling in email marketing? This article breaks down practical ways churches can write more engaging emails by using real stories, testimonies, emotional connection, and conversational communication. Covers church newsletter strategy, first-time guest follow-up emails, volunteer recruitment emails, generosity campaigns, and weekly church communication best practices.
Mistakes Churches Make With First-Time Guest Emails
Most churches unintentionally push first-time guests away with follow-up emails that feel transactional, overwhelming, or written for insiders. This guide explains the biggest mistakes churches make with guest email communication and provides a practical framework for creating warm, trust-building follow-up sequences that increase engagement, improve return visits, and help new visitors feel genuinely welcomed.
What Should Be in a Church Email? A Practical Checklist
Most church emails fail because they focus only on announcements instead of creating connection and value. This practical guide explains what should be included in every church email — including clear purpose, personal storytelling, strategic calls to action, pictures, videos, and exclusive content — while also showing churches what to leave out. Learn how to write church emails that increase engagement, build trust, and give people a reason to open and read your emails every week.
How to Write Church Emails People Actually Want to Read
Discover how to transform your church emails from ignored announcements to valuable resources. Practical tips for creating emails your congregation will actually read and engage with. This guide explains how churches can improve email engagement by creating exclusive content, balancing announcements with storytelling, and providing valuable insights people cannot get anywhere else. Learn practical church email strategies that increase open rates, strengthen congregation connection, and transform weekly emails into something people genuinely look forward to reading.
Why Aren’t Your Church Emails Getting Opened?
Discover how storytelling can make your church emails more engaging. Learn practical ways to craft emails that connect with your congregation. This guide explains how churches can use storytelling, testimonies, biblical narratives, and community stories to create more engaging email communication that improves open rates, increases engagement, and helps congregations feel connected to the church's mission and community. Learn practical strategies for writing church emails that people actually remember and respond to.
The Ultimate Guide to First-Time Guest Emails for Churches
Learn how to write first-time guest emails that actually welcome people instead of overwhelming them. Use this 5-email sequence to build trust and encourage returns.